ABOUT CARL J. COX

Build a business with purpose.

Meet the founder who's been where you are: scaling companies, navigating complexity, and carrying the weight of every decision. Now he's in your corner.

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OUR FOUNDER

From the C-suite to your corner.

Carl J. Cox has been where you are—scaling companies, navigating complexity, and carrying the weight of every decision. After 30+ years as a C-level executive across 7 organizations and 4 continents, he built 40 Strategy to give CEOs the partner he wished he'd had.

shallow focus photograph of black and gray compass

CPA + CFO

Financial Rigor

Strategy grounded in real numbers—not guesswork.

Modern interior space with a blue circular coffee table, flowers in a vase, and books neatly arranged.

Author

Lost at CEO

The roadmap from overwhelmed operator to strategic shareholder.

Author

Lost at CEO

The roadmap from overwhelmed operator to strategic shareholder.

OUR FOUNDER

From the C-suite to your corner.

CPA + CFO

Financial Rigor

Strategy grounded in real numbers—not guesswork.

Author

Lost at CEO

The roadmap from overwhelmed operator to strategic shareholder.

Author

Lost at CEO

The roadmap from overwhelmed operator to strategic shareholder.

OUR FOUNDER

From the C-suite to your corner.

Carl J. Cox has been exactly where you are, from scaling companies to navigating complexity, and carrying the weight of every decision. After 30+ years as a C-level executive across 10 organizations, he built 40 Strategy™ to give CEOs the partner he wished he'd had.

CPA + CFO

Financial Rigor

Strategy grounded in real numbers—not guesswork.

Author

Lost at CEO

The roadmap from overwhelmed operator to strategic shareholder.

What guides Carl at 40 Strategy™?

Honesty

Tell it like it is.

Not brutally honest—just honest. Carl tells you what you need to hear, not what you want to hear. That's how real progress happens.

Integration

Connect the dots.

Strategy without financials is hope. Financials without execution is paperwork. Carl brings all three together.

Ownership

Your success is the mission.

We're not here to send reports and disappear. We're in the trenches with you—every week, every sprint.

Clarity

Cut through the noise.

Our job is to help you see what matters, ignore what doesn't, and move forward with confidence.

Honesty

Tell it like it is.

Not brutally honest—just honest. Carl tells you what you need to hear, not what you want to hear. That's how real progress happens.

Integration

Connect the dots.

Strategy without financials is hope. Financials without execution is paperwork. Carl brings all three together.

Ownership

Your success is the mission.

We're not here to send reports and disappear. We're in the trenches with you—every week, every sprint.

Clarity

Cut through the noise.

Our job is to help you see what matters, ignore what doesn't, and move forward with confidence.

What we live by AT 40 STRATEGY™

"We didn't set out to build another consultancy. We set out to remove the noise, the guesswork, and the disconnect that keeps great CEOs stuck. 40 Strategy is what happens when you design for clarity first, and trust that results will follow."

Carl J. Cox

Founder & CEO

THE 40 STRATEGY™ COMMUNITY

We're building a community built on trust, growth, and results.

Join a network of growth-minded CEOs building businesses that scale, profit, and thrive.

Join the Cohort

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100+

CEOs Supported

We've helped growth-minded leaders across the US build businesses that scale.

100+

CEOs Supported

We've helped growth-minded leaders across the US build businesses that scale.

3x

Minimum ROI for 40 Plan clients

Real results, not just advice. We guarantee it.

See reviews

3x

Minimum ROI for 40 Plan clients

Real results, not just advice. We guarantee it.

See reviews

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